Octolens
Octolens is a social listening tool that tracks mentions of your brand, competitors and keywords across social networks, developer communities, reviews and, on higher plans, podcasts, news, newsletters and the web. AI filters out irrelevant mentions and scores sentiment and intent, and alerts go to Slack or email. It includes analytics, share of voice and a daily brief email, and every plan has an API, webhooks and an MCP server.
Pros
- AI filtering cuts noise from irrelevant mentions
- sentiment and intent scoring
- Slack and email alerts
- API, webhooks and MCP server on every plan
- unlimited team seats
- spend cap on overage mentions
- 7-day free trial with no card
Cons
- No free plan
- starts at $159 a month even on annual billing
- Pro refreshes hourly and caps you at 10 keywords
- podcasts, news, newsletters and web sources only on Scale and above
Cost
Pro is $199/month billed monthly or $159/month billed annually, with 15,000 mentions, 10 keywords, hourly refresh and 2 years of history. Scale is $599/month billed monthly or $499/month billed annually, with 50,000 mentions, 40 keywords, real-time refresh, media sources and unlimited history. Extra mentions cost $0.013 (Pro) or $0.01 (Scale) each, and extra keywords $10 or $5 a month. Enterprise is custom. A 7-day free trial requires no credit card.
Verdict
Best for B2B and developer-focused brands that want filtered, actionable mentions piped into Slack or their own tools rather than a raw feed.
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