MailerLite
MailerLite is an email marketing tool for small businesses and creators, offering drag-and-drop newsletters, automations, landing pages and signup forms.
Pros
- Email marketing platform with all-in-one feature set including automation, landing pages, and forms in free tier
- drag-and-drop editor is intuitive for non-technical users
- free plan supports unlimited subscribers with 12,000 emails/month
Cons
- Free tier limited to 12,000 emails/month
- paid plans ($13+/mo) required for advanced features like SMS and premium automations
- email templates less extensive than competitor Mailchimp
- limited A/B testing on free tier
Cost
The free plan costs $0 and covers up to 250 subscribers and 2,500 emails a month; the Comfort plan starts at $12 a month and the Power plan, which includes unlimited monthly emails, starts at $25 a month, both quoted at the smallest subscriber tier and both about 10% cheaper when billed yearly; Enterprise is custom-quoted for custom sending volumes from around 200,000 subscribers upward.
Verdict
Best for small teams and creators who want a generous free tier with multiple marketing tools, but will eventually need paid plans for volume and advanced features.
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