Klaviyo
★ 5/5 · Business Productivity
Klaviyo is a leading ecommerce marketing automation platform for email and SMS personalization.
Pros
- Email and SMS marketing automation designed for ecommerce
- contact-based pricing scales with your customer list
- free tier for up to 250 profiles
- extensive integrations
- email design templates
Cons
- Major 2025 pricing change — now charges for all active profiles including cold/suppressed contacts
- SMS costs extra per credit
- 58+ pricing tiers create cost opacity
- can become expensive quickly at scale
Cost
Free (up to 250 profiles), then $30/mo for 1K contacts, $150/mo for 10K, $720/mo for 50K, $2,300/mo for 250K (average client spend $1,500/mo across accounts)
Verdict
Best for ecommerce businesses with growing customer databases who understand contact-based pricing and need sophisticated email/SMS segmentation.
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